News and Blog

How to build and maintain client relationships

03 February 2020

More often than not, businesses focus on drumming up a number of new clients, rather than building on relationships with existing clients. However, having a strong, positive relationship with existing clients is extremely beneficial as it sets you up for repeat business. Also, it’ll make your business more attractive to new clients, as they can see that you treat your clients well.

Why networking is important

20 January 2020

Ever heard of the saying ‘It’s not what you know, but who you know’? Well, this phrase is worth its weight in gold. Connections are extremely important, both in terms of your social life as well as your career. A strong network will pay dividends in the future, and has the potential to open so many doors in your personal and professional life.

Use videos to boost your social engagement

06 January 2020

Using strong visuals is vital in social media and video has a vital part to play. People consume video on social media on a daily basis, so it has become the cornerstone of many top corporations’ social media campaigns. However, many companies are still not considering it as a part of their social media strategy.

Print marketing in the digital world: still worth it?

23 December 2019

Preparing your company for a media crisis

09 December 2019

Defining your target audience is the key to PR success

25 November 2019

5 way to prepare your clients to be on TV

11 November 2019

B2B and B2C marketing: all you need to know

28 October 2019

When you delve into the world of public relations and marketing, there are two acronyms you’ll hear frequently – B2B and B2C. But what do they mean exactly?

Are you utilising your social media?

14 October 2019

In a time where there are over 3 billion people using social networking sites, social media has never been so lucrative. You can interact with a wide audience in a matter of a few clicks. Traditional PR techniques still have their place, however you will maximise your potential success if you use social media effectively.

How to plan and promote the perfect event

30 September 2019

When holding an event, the planning and promotion are really the deciding factor in your success. You may have a really interesting idea for an event, but if no one knows about it, then how can you expect people to attend? If you can create a good PR strategy, then the good results will follow.