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Archive of: 2023

Unwrapping iconic Christmas marketing campaigns

11 December 2023

‘Tis the season to be jolly, and what better way to spread the festive cheer than through iconic Christmas marketing campaigns that have become synonymous with getting into the Christmas spirit? In the UK, a few brands stand out among the twinkling lights and tinsel – Coca-Cola, John Lewis, and Marks & Spencer, with Sainsbury’s becoming a dark horse in its Christmas adverts, too.

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Branding: What are the core elements?

23 November 2023

A brand is more than just a name or a product; it’s a multifaceted identity that leaves a lasting impression. The elements that make up a brand encompass both the visual and the intangible aspects. In this blog we explore the core elements of what makes up a brand, and how these aspects should be approached in the development stage.

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Branding principles: The importance of a strong brand image

15 November 2023

Branding is the process of creating and managing a distinct and memorable identity for a product, service, or company. It goes beyond just a logo or a name; it encompasses everything that communicates your business’s essence and what it stands for. In this blog, we outline the impact strong branding can have on a business.

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The ‘X’ paywall: how will it affect your business?

01 November 2023

Elon Musk’s tenure as Twitter - now called ‘X’ - CEO has been a turbulent one. From declaring to extinguish bot accounts from the platform to charging for verification (not to mention the unnecessary name change), it’s safe to say that Twitter as we know it is no longer.

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Barking up the right tree: How dogs boost employee well-being

19 September 2023

In the modern workplace, the idea of a dog-friendly office has gained momentum. Allowing employees to bring their dogs to work offers benefits, however, it also presents challenges.

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Top tips for effective recruitment marketing

14 September 2023

In the digital age, the top talent now has more job opportunities to choose from and more ways to find open positions. For recruiters, this means that finding and hiring qualified candidates is now more difficult than ever. To gain their trust and inspire them to choose you over your competitors, you need to ensure that your marketing and recruitment efforts work together.

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The importance of inclusive marketing

31 August 2023

Inclusive marketing embraces diversity in all forms, including experiential differences like religion, language, physical abilities and socio-economic statuses.

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