PR horror stories: The nightmares brands fear most

04 October 2024

It’s that time of year again- brands love to capitalise on the ‘spooky season’, but for some, the true terror lies in the headlines, angry tweets, and public apologies. Nothing gives a PR team chills quite like a campaign gone wrong - a nightmare scenario where a well-intentioned message becomes the makings of a marketing legend, for all the wrong reasons. In this week’s blog, we’re dusting off the cobwebs and peeking into the crypt of some of the most infamous PR horror stories. Read on if you dare….

Company anniversaries done right: 6 Reasons to celebrate & leverage them

17 September 2024

Company anniversaries mean longevity and that is the hope and desire of every business owner and business organisation. You’ve beat the odds, the highs and the lows, and now you’ve made it this far and that is something worth celebrating. This huge milestone provides a great time to reflect on the existence and success of your business, honouring past achievements, celebrating present ones and looking ahead to the ones in the future. Here are 6 reasons why you should celebrate your company’s anniversary and how you can best leverage them.

Marketing trends we hope never come back: a look at fads we’ve outgrown

03 September 2024

Marketing trends we hope never come back: a look at fads we’ve outgrown Marketing is never stagnant, its changing all the time! Just like fleeting hairstyles and passing slang fads, marketing trends come and go, sometimes leaving behind a trail of questionable tactics and outdated practices. While some trends have become timeless classics, others are best left in the past. In this blog, we’re looking back at some of the most memorable marketing fads that we’re glad are no longer in vogue.

International Youth Day: engaging the next generation through PR

07 August 2024

International Youth Day, celebrated on August 12th, is a significant event that highlights the importance of young people in building a better future. Today’s youth are vital to public relations because, as digital natives, they are influential and socially conscious. Engaging with the next generation is not just about capturing their attention but about fostering long-term relationships that can lead to brand loyalty and a strong presence amongst competitive market.

Podium-worthy marketing: Inspiring examples of Olympic & Paralympic campaigns

25 July 2024

The Olympics kick off today, with the Paralympics following in just a few weeks. Taking place in Paris this year, the games are more than just sporting events - they’re a global stage for brands to showcase their values, culture, and flex their creativity.

Attracting diverse audiences, the Olympic and Paralympic games provide a unqiue and perfect platform for impactful storytelling and brand engagement.

How social media is changing politics one post at a time

05 July 2024

Social media has steadily become a cornerstone of political campaigns and public discourse, but this year, its impact on UK elections has been more pronounced than ever before. From shaping public opinion to mobilising voters, platforms like Twitter, Facebook, Instagram and TikTok have transformed the political landscape in a significant way.

The Role of Public Relations in Rebranding

13 June 2024

Rebranding is not just about changing a logo or a slogan; it’s about reshaping how a company is perceived by its audience and stakeholders. Public Relations (PR) plays a crucial role in this process by managing communication, shaping public perception, and building trust.

Things to Consider When Rebranding

31 May 2024

Rebranding is a crucial step for any business looking to stay relevant in an evolving and competitive market. Whether you’re a small startup or a well-established company, a successful rebrand can refresh your brand, attract new customers, and keep you ahead of the competition. However, rebranding is more than just a new logo or an altered color scheme. It requires careful planning and strategic thinking. Here are five key things to consider when rebranding your business.

The Evolving Landscape of Social Media: How It's Changing

10 May 2024

In the fast-paced world of digital communication, the impact of social media continues to evolve and shape our daily lives. From its early beginnings as a platform for connecting with friends and sharing updates, social media has transformed into a multifaceted ecosystem that influences everything from how we consume news to how businesses market their products. Let’s delve into how social media is changing and what trends are shaping its future.

Proud to be Media Partner of Child of Wales awards 2024!

19 April 2024

Here at Seren Global Media, we are thrilled to share that we are proudly serving as the Media Partner for this year’s Child of Wales Awards! The office is buzzing with excitement as we start this meaningful journey. However, alongside this enthusiasm, our team deeply recognises the profound responsibility and significance of our role in showcasing the inspiring stories and extraordinary achievements of children across Wales. This partnership not only fuels our passion but also highlights the impact our efforts can have in celebrating the younger generation.