News and Blog

How to manage your brands’ reputation

09 March 2022

The rise of internet fan culture has caused a spike in the ability for brands to manage their public image and decentralise reputation management. Internet fan culture refers to communities formed around a common interest in a particular area of popular culture, such as books, movies, TV shows, bands, sports, or sports teams.

Best Brands: 5 ways that IKEA utilised reactive marketing

04 February 2022

During the social media age, reactive marketing has become as lucrative as ever. It is a brilliant way to increase brand awareness by engaging with trending topics and sharing discourse with target audiences.

Apply for digital assistance through our exciting new partnership

21 January 2022

We are thrilled to be a part of Swansea University’s PEDALS scheme, bringing digital marketing help to organisations in the Swansea area.

Innovative campaigns you may have missed in 2021

14 January 2022

In this series, we take a look at brands from across the globe and how they have been successful in growing and promoting their business or service. This blog will focus on the best campaigns of 2021, and how brands are utilising different channels and collaborations to create brand affinity and ultimately push sales.

Reputation and reach: how your business can benefit from using a PR agency

07 January 2022

Every Public Relations (PR) firm, regardless of size or location, depends on its reputation for success. PR is all about establishing and managing reputations, and as such, it is crucial to business. Perception can be the fine line between a brand’s success and failure; for example, if a newly-established company enters a competitive market, perception can be the key difference to its market position and growth.

PR trends to monitor in 2022

21 December 2021

As we reflect on the ever-changing landscape of 2021, there have been many ways in which companies have had to adapt their communications strategies to remain relevant within their industry’s.

PR has always been about storytelling and creating compelling brand narratives, but is that set to change? In fact, a recent survey by Muck Rack found that 73% of PR professionals said they don’t think the term “public relations” will describe the work they’re doing in five years.

Our newest team member: account manager, Louie Callegari

06 December 2021

We are pleased to announce the arrival of our newest team member: PR account manager, Louie Callegari. This new hire came as a result of our continued expansion through increased demand for our services, following successful navigation of the pandemic and lockdown periods.

What are brand awareness campaigns and why should you use them?

15 November 2021

Whether you have a multi-million-pound business or one that operates out of a garage, brand awareness is vital in order for people to know you exist. Without brand awareness, promotional campaigns can seem too “hard sell”, and with no brand affinity, consumers will often rather stick with a brand they know.

The benefits of social media marketing

29 October 2021

Along with a sharp rise in social media usage as friends and colleagues communicate, more businesses than ever are getting online and using social media to reach out to their customers, too. Here are just some of the ways that social media marketing can benefit your business.

Why PR is essential to build your brand

18 October 2021

Trying to build your brand’s reputation online? Developing a PR strategy is often one of the first steps to growing your audience, with many considering PR to be the best way of communicating your brand’s values, outlook and identity to the public via a range of media outlets. There are many reasons why PR is important in your business marketing, such as developing important connections, building credibility and raising awareness of what your business offers. Here are just a few of the benefits of business PR.