News and Blogs

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Archive of: 2022

Our ten step guide to crisis communications

25 July 2022

In the unpredictable and ever-changing world of social media, the idea of an unexpected crisis affecting a brand can be daunting and demoralizing. However, times of crisis can easily become moments of opportunity, so learning how to prepare and adapt for a crisis is a key mark of success for any company. Crisis communications is a vital part of your business and its reputation, and this guide will help you plan to prevent and control a crisis in ten steps.

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How to manage your brands’ reputation

05 July 2022

In the digital age, managing and maintaining a positive brand image is more important than ever for companies. The ease with which consumers can engage with and join conversations with brands has enabled the formation of communities of consumers and brand champions willing to engage with companies and their content.

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How to create an SEO optimised blog post

17 June 2022

Find out how to tweak and improve your content to make SEO optimised blogs that includes keywords, link building and more.

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The ultimate guide to creating a press release

10 May 2022

A press release is a form of communication used by organisations to increase knowledge and public awareness, as well as contributing to its positive perception externally.

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Five advantages of Digital PR

21 April 2022

In the digital age, it’s important to understand the best ways to reach and connect with your target audience. One great way to boost the success of your PR strategy is to utilise the benefits of digital media.

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Case study: Child of Wales Awards Campaign

21 March 2022

Here at Seren Global Media, we are very fortunate to work with many fantastic organisations and we take pride in every aspect of the communications that we undertake for them. For some clients, that means planning and implementing an entire multi-faceted campaign that stretches across our whole service offering.

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How to manage your brands’ reputation

09 March 2022

The rise of internet fan culture has caused a spike in the ability for brands to manage their public image and decentralise reputation management. Internet fan culture refers to communities formed around a common interest in a particular area of popular culture, such as books, movies, TV shows, bands, sports, or sports teams.

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Best Brands: 5 ways that IKEA utilised reactive marketing

04 February 2022

During the social media age, reactive marketing has become as lucrative as ever. It is a brilliant way to increase brand awareness by engaging with trending topics and sharing discourse with target audiences.

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Apply for digital assistance through our exciting new partnership

21 January 2022

We are thrilled to be a part of Swansea University’s PEDALS scheme, bringing digital marketing help to organisations in the Swansea area.

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Innovative campaigns you may have missed in 2021

14 January 2022

In this series, we take a look at brands from across the globe and how they have been successful in growing and promoting their business or service. This blog will focus on the best campaigns of 2021, and how brands are utilising different channels and collaborations to create brand affinity and ultimately push sales.

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