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Archive of: 2019

Have you used return on investment to your advantage in marketing?

06 August 2019

Return on investment (ROI) analytics are key to marketing. As a company or brand, you want to know that your marketing is engaging potential clients and driving traffic towards you. ROI is simply the amount of profit that was made as a result of a particular action. In regards to marketing, this would be profit made through any marketing venture.

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Case study: Recruitment success as a result of our diverse Swansea PR campaign

06 August 2019

We pride ourselves on our ability to deliver a multi-faceted Swansea PR campaign that utilises a variety of promotional tactics. Here is a fantastic case study on how we helped a client with a major recruitment drive.

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Search Engine Optimisation – what is it and why is it so important?

23 July 2019

When you do a Google search, what’s the first link you click? Is it the one at the very top of the first page? You’re not alone – 95% of Google’s traffic goes to the first page of search results, leaving just 5% for all the pages that follow. Consumers love the convenience that Google gives them to find what they want in one click, so it’s important to try and put yourself into that position.

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The importance of budgeting and evaluation in marketing

09 July 2019

Sometimes, a marketing budget can be left in the dust in favour of other expenditures. However, marketing is an integral part of gaining new clients and increasing brand awareness. If proper marketing isn’t already a part of your business, it can be hard to know simply how much to dedicate to it.

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Why students should consider a PR internship

25 June 2019

If you’re someone who wants a career that keeps you on your feet, PR is definitely a route to consider. The type of work you do for each client is entirely different so there’s never a day of routine. Internships are a great way to build up industry experience and can complement the knowledge you gain through university. It’s the perfect opportunity to perfect your writing skills, build your confidence and put your knowledge into action.

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Inbound and outbound marketing techniques

11 June 2019

When trying to increase brand awareness, the marketing techniques you use are imperative to the success. Inbound and outbound marketing are two different things, but they aim to result in the same outcome. Both techniques have their advantages and we have laid out some ways that you can use both to promote a business.

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Digital PR – the new age of Public Relations

28 May 2019

It’s no surprise that those with no connection to the world of corporate communications can struggle to get their head around what PR is. Just to make matters even more perplexing, along comes digital PR. But digital PR isn’t something to shy away from.

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Are you neglecting internal communications?

14 May 2019

It is surprising how many organisations purely focus on communicating with the outside world and neglect those closest to home. There are key reasons why communicating effectively with those within your organisation – your employees – should be a matter of course.

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Your thoughts on PR are probably wrong – here’s the real deal

30 April 2019

As PR professionals, we are faced nearly every day with misconceptions about what PR is from those outside of the comms world. Although frustrating (and sometimes humorous too), it can make our lives that bit harder when trying to execute a successful campaign or specific tactic for a client. So, we thought it would be best to outline three of the most common mistruths about what we do and dispel the garbage about what PR involves:

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The true function of b2b PR

15 April 2019

Many business owners and managers might think they understand public relations (PR) – but there are also many misconceptions. In fact, few know its real purpose – and how it can really help their business.

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