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Archive of: May, 2021

Using search data and analytics to improve marketing campaigns

28 May 2021

Search data, collected and examined using analytic tools such as Google Analytics, Matomo or Woopra, are used to investigate how people interact with a website or app. The resulting statistics are used in data-driven decision-making (DDDM) efforts, often to inform search engine optimisation (SEO), search engine marketing (SEM) and larger-scale marketing campaigns – the last of which is the focus here.

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The SEO mistakes to avoid in 2021

10 May 2021

A simple Google search for face masks returns over 920 million web pages to peruse. On Bing, 87 million. Chances are, searching keywords for your niche brand returns numbers just as high – so it’s time to improve your ranking on the most popular search engines by avoiding the following common search engine optimisation (SEO) mistakes!

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