Media interviews are a great opportunity to showcase your organisation and increase awareness of your brand message, but they can often induce extreme nervousness if left unprepared. It's important to remember that an interview is also an opportunity for the reporter or publication to invite you back or become a part of their expert list on the subject, so speaking strongly and assuredly about the topic is a must.
We have compiled the following best practice advice and top tips to help you plan and execute a successful media interview.
In order to prepare for a media interview, you will need to think about what you are preparing for. Things to consider include:
Once the above have been taken into consideration, you can then plan the approach you will take. For example, if you know the interview is live, you may need to consider more concise responses in order to fit the running-time of the interview. Conversely, if it is not live, responses may be more in-depth with less time restrictions.
The next step is to consider what you are trying to get out of the interview, and what points you would like to address. You may choose to note the main points that you would like to address with further information, evidence or examples in order to support each one. This may be your organisation’s unique selling points (USPs), a particular project, or your opinion on a particular subject.
Even though the questions may not be known beforehand, you will have a rough idea on the topic. It is vital to practice and recite your responses out loud and even record yourself to analyse your tone and pace.
Practicing and reciting your main points will also allow you to create memorable quotes or sound bites that reporters love to include in their stories. Knowing these in advance will add credibility, interest and emotion to the interview.
if you have any further questions on media interview preparation, please get in touch here.
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