10 ways business communication is vital to a company's success

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In simple terms, business communication covers both sharing information between employees within a company, and also from within an organisation out into the wider world. Effective business communication starts by employees and management interacting efficiently about organisational goals and methods, which should always align with core company values, ensuring that the messages the company gives out to the wider community are always engaging, positive and on-brand.

Here at Seren Global Media PR, we’ve outlined 10 ways in which effective business communication is vital to your company’s success:

1. Improves Employee engagement

A Ragan Communications study on employee engagement revealed that strong communication from managers positively correlates to the engagement of employees. Managers should share knowledge openly with employees and encourage innovation though brainstorming ideas. Allowing employees to express their own opinion – and even encouraging occasional disagreement – allows honest discussion and an increase of ideas to solve business issues.

2. Eliminates email overload

Smarp (The employee communications platform) revealed that only 38% of an employee’s inbox consists of important and relevant emails. Effective business communication in the form of internal upward communication allows a worker to present information clearly to a manager, reducing the need for excessive and confusing emails. Internal lateral communication, such as Skype chats and messaging services, enable quick responses to queries, whilst providing a more informal and casual environment.

3. Increases employee productivity

Research has also shown that four in five employees feel that their job performance is positively impacted by effective business communication. An increase in productivity is directly related to the engagement of employees. Engaged employees are found to be more innovative and creative in finding solutions, boosting their own productivity – an essential for any effective project management.

4. Improves inter-departmental communication

Effective business communication allows fluid departmental collaboration. This can be achieved through using an array of communication channels such as messaging boards, emails and chat rooms, so that you are able to tailor your messages to the recipient accordingly.

5. Improves communication with remote workers

A Global Mobile Workforce Forecast article revealed that by 2022, over 40% of the worlds working population will be remote working permanently – and this might well turn out to be an underestimate. Due to the Covid-19 pandemic, businesses have turned to internet communication channels, such as Skype, Zoom and FaceTime as this allows remote workers to communicate with colleagues in a safe home environment. Although not face-to-face, video calling allows clear communication of spoken word, reducing the need to get complex messages across via email.

6. Reduces employee turnover

By communicating clearly to employees, they are more likely to be engaged with the job and not want to leave. Managers should make a conscious effort to discuss things in person with employees, giving them the opportunity to ask questions and show support if necessary. Keep discussions concise, only raising key points and avoid going off-topic.

7. Improves sharing of knowledge

Having a solid foundation of internal business communication allows employees to be more comfortable with sharing knowledge. This enables employees to always learn and adopt a growth mindset, something which is essential for performing in the business world.

8. Improved employee advocacy

Effective communication with employees has been shown to improve employee loyalty and increase their pride in the company they work for. Making them feel a sense of contribution to the company’s overall aims and objectives can drive employees to work harder to represent the company in a positive light.

9. Builds customer satisfaction and retention

External communication is just as important as Internal communication in business. Clear and concise messages need to be delivered to external parties to ensure that there are solid levels of customer service. A GuideStar Research study shows that employee attitude has a substantial impact on customer satisfaction and that an increase in customer satisfaction is directly related to an increase in revenue.

10. Builds better company culture

Lastly, effective business communication is vital for building a positive company culture. A free-flowing and transparent form of internal communication is essential for business success. Employees should have the confidence to speak openly and have their opinions valued by colleagues, which in turn helps create a healthy workplace atmosphere.

To find out more about how to improve your businesses internal and external communications, get in touch with Seren Global Media PR on 01792 293 333 or email info@serenglobalmedia.com