News and Blog

See the latest tips from our team

B2B and B2C marketing: all you need to know

28 October 2019

When you delve into the world of public relations and marketing, there are two acronyms you’ll hear frequently – B2B and B2C. But what do they mean exactly?

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Are you utilising your social media?

14 October 2019

In a time where there are over 3 billion people using social networking sites, social media has never been so lucrative. You can interact with a wide audience in a matter of a few clicks. Traditional PR techniques still have their place, however you will maximise your potential success if you use social media effectively.

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How to plan and promote the perfect event

30 September 2019

When holding an event, the planning and promotion are really the deciding factor in your success. You may have a really interesting idea for an event, but if no one knows about it, then how can you expect people to attend? If you can create a good PR strategy, then the good results will follow.

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How to pitch to journalists and get your story covered

16 September 2019

So, you’ve written a press release and you’re ready to share your story with the world! If you want people to hear what you have to say, hitting a variety of local, national or trade publications is usually your best bet – but most of the time this isn’t as easy as it sounds.

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Is your business using social media? Here’s why you should be

02 September 2019

Traditional marketing will always have its place, but in more recent years there’s been a rise in a new technique – social media marketing. This has opened new doors to reaching a much wider audience that can now engage with you in ways they couldn’t before. Social media should be a key asset in the promotion of your business – and here’s why.

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Four reasons why your company should enter awards

19 August 2019

Our clients often have fantastic news and achievements at their companies, which offers positive content to showcase their business. However, many don’t realise the value that can come from entering their business into awards, whether industry or local, to highlight the impressive work that they are doing, the initiatives they are leading, or the inspiring workforce they boast.

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Have you used return on investment to your advantage in marketing?

06 August 2019

Return on investment (ROI) analytics are key to marketing. As a company or brand, you want to know that your marketing is engaging potential clients and driving traffic towards you. ROI is simply the amount of profit that was made as a result of a particular action. In regards to marketing, this would be profit made through any marketing venture.

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Search Engine Optimisation – what is it and why is it so important?

23 July 2019

When you do a Google search, what’s the first link you click? Is it the one at the very top of the first page? You’re not alone – 95% of Google’s traffic goes to the first page of search results, leaving just 5% for all the pages that follow. Consumers love the convenience that Google gives them to find what they want in one click, so it’s important to try and put yourself into that position.

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