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Archive of: April, 2024

Proud to be Media Partner of Child of Wales awards 2024!

19 April 2024

Here at Seren Global Media, we are thrilled to share that we are proudly serving as the Media Partner for this year’s Child of Wales Awards! The office is buzzing with excitement as we start this meaningful journey. However, alongside this enthusiasm, our team deeply recognises the profound responsibility and significance of our role in showcasing the inspiring stories and extraordinary achievements of children across Wales. This partnership not only fuels our passion but also highlights the impact our efforts can have in celebrating the younger generation.

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Green with deception: 5 times brands were accused of ‘greenwashing’

15 April 2024

In the name of sustainability and environmental consciousness, many brands have embarked on ambitious campaigns aimed at portraying themselves as eco-friendly and responsible stewards. However, some of these campaigns have been met with skepticism and accusations of “greenwashing,” where companies exaggerate or misrepresent their environmental credentials to appear more sustainable than they actually are.

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Far from recycled: 5 times brands innovated with ‘green marketing’

08 April 2024

With Earth Day fast approaching, there is much buzz surrounding the topic of sustainability. While environmental concerns are at the forefront of global conversations, the role of marketing in promoting sustainability has become crucial. Environmental marketing campaigns, often referred to as “green marketing,” play a significant role in raising awareness, influencing consumer behaviour, and driving positive change towards a more sustainable future.

Let’s delve into the marketing campaigns that planted the seeds of environmental awareness and encouraged consumers to think green:

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