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Archive of: November, 2023

Branding: What are the core elements?

23 November 2023

A brand is more than just a name or a product; it’s a multifaceted identity that leaves a lasting impression. The elements that make up a brand encompass both the visual and the intangible aspects. In this blog we explore the core elements of what makes up a brand, and how these aspects should be approached in the development stage.

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Branding principles: The importance of a strong brand image

15 November 2023

Branding is the process of creating and managing a distinct and memorable identity for a product, service, or company. It goes beyond just a logo or a name; it encompasses everything that communicates your business’s essence and what it stands for. In this blog, we outline the impact strong branding can have on a business.

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The ‘X’ paywall: how will it affect your business?

01 November 2023

Elon Musk’s tenure as Twitter - now called ‘X’ - CEO has been a turbulent one. From declaring to extinguish bot accounts from the platform to charging for verification (not to mention the unnecessary name change), it’s safe to say that Twitter as we know it is no longer.

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