What businesses should expect from PR and marketing in 2026

19 December 2025

There is no shortage of new tools, platforms and opinions in PR and marketing right now. What is far less common is clarity on what will actually make a difference. As organisations look ahead to 2026, questions around what builds trust, what cuts through crowded channels and what genuinely delivers value are being asked more seriously than ever. Against that backdrop, the focus is moving towards communication that earns attention rather than demands it, builds credibility over time and can be measured in ways that go beyond surface-level metrics. Here are the top industry predictions for 2026…

Newsletters that keep your audience connected

04 December 2025

At Seren Global Media, we know that consistent, engaging communication is the key to keeping your staff, clients, and stakeholders informed and inspired. One of the simplest and most effective ways to achieve this is through a well-crafted company newsletter — whether printed, digital, or both.

A good newsletter doesn’t just share updates; it strengthens your brand voice, builds trust, and creates a rhythm of communication your audience can rely on. For organisations that want to stay present in the minds of their teams and stakeholders, newsletters are one of the most cost-effective tools available.