Terminator or teammate? Some thoughts about AI in marketing

29 May 2025

There’s a lot of noise around AI, some of it revolutionary, some of it apocalyptic. The ethical concerns and long-term effects of AI are already being debated at the highest levels. Will it solve all the world’s problems? Will it destroy us in some sort of Terminator-style robot war? Possibly. But for now, let’s focus on the more immediate reality: AI is already having a massive impact – and it’s only just getting started.

Why case studies deserve a bigger spotlight in your PR plan

12 May 2025

When businesses think of PR, they often focus on press releases, media pitches, and thought leadership articles. But one of the most powerful PR assets is often overlooked – case studies.

That success story tucked away in a PDF or hidden in a blog archive? It could have the potential to boost your business’s credibility, attracting media attention, and converting prospects into clients - all very beneficial to your business!