Insights

When is a story newsworthy? 

When is a story newsworthy? 

One of the most common questions businesses ask when considering media coverage is whether they...

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Founder-led marketing: People trust people, not logos 

Founder-led marketing: People trust people, not logos 

Today’s audiences are surrounded by polished campaigns, sponsored content, and AI-generated messaging. Attention is harder...

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Reimagining social media marketing

Reimagining social media marketing

Understanding the role of social media in your wider marketing Not all digital platforms serve...

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Building Community vs Growing Followers

Building Community vs Growing Followers

For years, social media success was often judged by one thing: follower count. The more...

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Why regular website content is essential for your business

Why regular website content is essential for your business

Creating regular content for your website is one of the most effective ways to strengthen...

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International Women’s Day 2026: How to showcase the people behind your success

International Women’s Day 2026: How to showcase the people behind your success

On 8 March, the world marks International Women's Day. For businesses, it's more than a...

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Unlock the power of case studies

Unlock the power of case studies

Showcasing your success, building trust, and winning business all start with one thing: proof. At...

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Welcoming Lisa Cameron to Seren Global Media 

Welcoming Lisa Cameron to Seren Global Media 

It’s an exciting time for us at Seren. As we step into 2026 with a host of...

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Get 100% attendance at events with these simple steps

Get 100% attendance at events with these simple steps

Achieving 100% attendance at an event can be challenging, as there are a number of...

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The Role of Public Relations in Rebranding

The Role of Public Relations in Rebranding

Rebranding is not just about changing a logo or a slogan; it's about reshaping how...

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