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Archive of: September, 2021

How regular website content can boost SEO

20 September 2021

For most businesses, the website is the forefront of the operation: the place where potential and existing customers can access the information they need to gain knowledge on your business, and the calls to action to make a purchase. Your website is a way of driving customers to your business and will often be the first thing new clients see when being introduced to your company. With a website playing such an integral part in most business marketing strategies, it’s important for people to be able to find your website easily. Regular content is one of the most effective ways of improving the SEO of your website.

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Time to refresh your brand? How updating can boost a brand's profile

06 September 2021

In the competitive world of marketing, businesses need to establish a strong brand to be recognisable and individual against the crowd. Most businesses, at some stage during their lifetime, will undergo a rebranding in some form or other. Rebrands have been rolled out successfully in many popular companies such as Uber and Airbnb, with clearly effective results.

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